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Small and medium-sized printing enterprises need to do what they can to expand overseas markets

since the 1990s, under the dual stimulation of policy support and market competition, China's printing enterprises have initiated large-scale reforms from production equipment, process technology to management mode. After nearly 20 years of development, some domestic enterprises have grown into overseas mergers and acquisitions focused enterprises in the new China chemical industry with digital production processes and network information management technology. With the application of many new technologies and a wide range of products, more and more mainland printing enterprises have the ability to go abroad to undertake overseas business across the equipment and technical barriers, and some have a certain scale of development. At present, a large number of small and medium-sized enterprises hope to learn from the experience of large enterprises entering the overseas market to carry out the research and development experiments of material/process specifications, structure selection and research and development experiments, actively explore the international printing market, increase the business scale of enterprises, create a broader profit space, and promote enterprises to continuously improve the level and quality of printing technology and enhance the market competitiveness of enterprises


for these enterprises preparing to undertake overseas printing business, the author has the following suggestions

first, do what you can. According to the product positioning and production capacity of the enterprise, it is very important to undertake the corresponding printing business. In particular, small and medium-sized enterprises should act according to their capabilities, and have production equipment that can meet the quality requirements of customers' products and production capacity that can meet the requirements of production cycle

second, relevant certification. Foreign businessmen have high requirements for the quality of printed matter. If the inorganic raw material composition is nano fineness and environmental protection, they generally need to pass ISO9000 certification to undertake export business. In addition, those who undertake special printing materials also need to pass professional certification, such as Disney certification, health standard certification, toy product certification, etc

third, professional team. To undertake export business, we need to face overseas customers directly. Therefore, we must have a foreign trade marketing team that understands both international trade laws and regulations and printing. At the same time, we must also be proficient in foreign languages, familiar with overseas culture, and have the ability to explore overseas markets

fourth, digital management. Adopting digital management is an international popular trend. By using ERP management system, the enterprise establishes a quality inspection mode suitable for digitalization to meet the requirements of overseas customers for print quality control and on-time supply

recognize risks

enterprises are always facing risks from macro and their own management. For example, the pricing of enterprises' export business is usually settled in US dollars, which is basically fixed for a period of time. However, due to the rapid appreciation of RMB and the adjustment of export tax rebate policy, the export earnings of enterprises will be greatly reduced. However, the sharp rise in labor, raw material and energy procurement costs and the tightening of money also make enterprises generally face the risk of capital shortage, weakening competitive advantage, reducing profits, and even operating losses

therefore, not all enterprises are suitable to enter the overseas market. Small and medium-sized enterprises have limited tolerance, and the risk of outsourcing is far greater than that of large enterprises. Unless the management level and quality standard are quite high, they can accept overseas orders. If the management ability and external communication ability of small enterprises are limited, they need to practice their internal skills first, improve the management level of the enterprise, and make all aspects of the work of the enterprise meet all the requirements of undertaking export business before operation, otherwise they will suffer heavy losses and even lead to disaster

in the process of operating international orders, small and medium-sized enterprises often make unavoidable mistakes in the order management of printing plants due to differences in management and service concepts: missing pages, ink dots, degumming. Although the printing plants have strengthened management and increased the investment in equipment and personnel, it is still impossible to prevent. Managers and operators always complain that customers are too picky, which makes the printing factory feel very headache. In fact, the reason is that our overall quality management concept is far from international requirements, and our customer service model is not in line with international standards. At this stage, we can seek the help of professional printing management service providers (successful enterprises such as schawkinc. and royindustry). With their help, we will assist the company in formulating work plans for specific international orders, improve the management process, and monitor the whole process of raw material procurement, order making, international logistics and so on: professional printing management consulting experts are used as the external think tank of the internal management team of the enterprise, and professional QC team is used as the supplement of the internal quality inspection department of the enterprise, Professionals familiar with international business will assist the marketing department in customer communication. Through the management consultation and assistance of professional printing management service providers, we can ensure the smooth operation of international orders, integrate with international standards in the process of operation, and improve the level of enterprise management

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