The hottest small bottle cap urgently needs to get

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Small bottle caps need to get rid of the survival crisis

the small and colorful bottle caps at the sugar and Wine Fair attract "eyeballs". Laymen watch the excitement, while insiders watch the doorways. Insiders introduced many "doorways" to

bottle cap production has formed an industry

bottle cap production has formed an industry in China. As early as the 1980s and 1990s, bottle cap production enterprises have begun to rise. At present, there are many professional bottle cap production enterprises nationwide, and Shandong, Zhejiang, Hebei and other regions are the main production areas of wine bottle caps. Generally speaking, bottle caps, as supporting products, closely follow wineries. Where there are more wineries, there are more bottle cap manufacturers. Some liquor production enterprises, such as Maotai and Wuliangye, have also extended the industrial chain to the production of bottle caps and other supporting products. Zhangxiuling, chairman of Jiangsu Yanghe Jinfuyuan Liquor Co., Ltd., said that wineries generally produce and sell their own bottle caps, not for profit

Zhang Laibin, manager of the business department of Shandong Yuncheng Yanyun metal color printing Co., Ltd., told that at present, there is no fully mechanized production in all bottle cap manufacturers in China, but only semi mechanized production. Zhang Laibin said that the production specifications of bottle caps are mainly determined by the bottle type of wine bottles, and have been relatively stable; There is no difference between popular and non popular bottle caps in color and style. Bottle caps are divided into high, medium and low grades, which match high, medium and low-grade Baijiu. For example, a bottle of wine with a price of about 100 yuan will choose a bottle cap with a price of about 10 yuan. The grade and price of bottle caps are differentiated according to materials and processes. Generally speaking, the grade of metal materials is the highest, with an average profit margin of 6% - 7%. Plastic materials and aluminum materials are of low grade, with a profit margin of less than 5%. Among them, aluminum materials are gradually being replaced by plastics, and bottle caps made of glass and ceramic materials also have a certain market

bottle cap enterprises are facing a survival crisis

alcohol production enterprises mainly consider quality and price when choosing suitable bottle caps, which is no different from other industries. If the wine bottle cap manufacturer can ensure high quality and low price, it is easy to establish a stable cooperative relationship with the wine manufacturer

quality is the most important standard if you want to have an advantage in marketing. Zhang Laibin said that the wine bottle cap industry has strict quality standards and industry norms, and some enterprises with strong financial strength and high management level have passed the ISO9001:2000 international quality system certification. Although the main sales field of bottle caps is in China, Chinese enterprises have the talent to produce their own plastic extrusion machinery, but in the face of fierce domestic market competition, they should also look to foreign markets. Yanyun metal color printing Co., Ltd. has opened up markets in Kazakhstan, Russia and CIS countries

the fierce competition in the industry makes the general problems in the industry increasingly clear. Zhang Laibin said that at present, the sales of wine bottle cap industry is also important to promote ecological development. One of the problems in the field is the difficulty of capital withdrawal. Wine bottle caps are sold by "batch". The number of bottle caps in a "batch" is as few as, and as many as 10000-100000. Nowadays, installment payment and regular settlement are widely used in the industry, so the speed of after-sales payment collection is relatively slow, resulting in weak reproduction of enterprises

another problem is that while costs rise, prices fall, resulting in a decline in enterprise sales profits, and many small enterprises are eliminated by the market

Luo Fuqian, sales manager of Shandong Yuncheng craft bottle cap factory, gave an example to the traffic inspection enterprises of Construction Engineering Group: since the first half of 1993, the market price of raw materials has begun to rise, and ABS plastic, one of the commonly used raw materials for making bottle caps, has risen from 7000 yuan/ton of barrier aluminum lead alloy composite anode to 16000 yuan/ton. Five years ago, a low-grade plastic bottle cap with a cost of only 0.1 yuan could be sold for 0.5 yuan, but now it can only be sold for 0.2 yuan at most

in the face of these problems, many bottle cap enterprises can only stay in the initial stage of survival, "as long as they have enough money, they can do it". When talking about this issue, Zhang Laibin said that this situation will not continue all the time. The industry will develop in an increasingly standardized manner, and the prices of raw materials and products will also be reasonably adjusted by the market

source: Huaxia Wine News

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